#1. Know why you're selling.
The reason you look closely at why you want to sell is because your motivations play an important part in the process. They influence everything from setting a price to determining how much time and money you'll invest in getting your property ready for sale. For example, what do you feel is more important to you: the profit you walk away with, or the length of time your property is on the market? If your aim is a quick sale, that can dictate one kind of approach. If your desire is to maximize your profit, the sales process will usually take longer.